Four Leaf Public Relations: Services


Good public relations requires a consistent corporate vision, a clear message, and a plan of action that helps build relationships with your target audience. Four Leaf offers a variety of customized programs and services to help meet your visibility goals. Strategic Counsel. Four Leaf’s strategic counsel can help your company overcome visibility hurdles, master communications challenges, and break through to new ideas. Even one meeting can make a lasting difference. Our facilitated brainstorming, public relations plans, and media relations plans can take your organization from market anonymity to market power. More… Positioning and Messaging. In our proprietary interactive Positioning and Messaging Program, we tap your company’s best minds to identify the most powerful positioning for your organization and capture and articulate your message. We craft language that causes your target audience to act, enabling your employees and customers to prompt future action and help build your company’s brand. More… Reputation Management. Four Leaf makes sure the public sees you as you wish to be seen. Our targeted initiatives maintain or enhance your organization’s image, and can include community relations programs, executive speaking engagements, media relations, and other proven strategies. Executive Visibility. Four Leaf helps you position your executives as experts. Each time they speak publicly, participate in a panel discussion, are bylined in a publication or interviewed by the media, they are bringing attention to your company. Our PR programs ensure your leaders get the attention they deserve. Media Relations. It’s not enough to promote yourself to media outlets. Public relations efforts succeed when media outlets come to you for article ideas and interviews. At Four Leaf, our job isn’t done until you are being requested. Four Leaf’s history of creating meaningful dialogue with media outlets has resulted in numerous tier-one placements. More… Branding. With Four Leaf’s expert guidance, your organization can develop a brand so strong that your customers will “know” you before they meet you. Our proven techniques align customer beliefs about your company with your own vision, mission and goals. More... Community Relations. Ensuring the communities you operate in think well of you, proactive relationships need to be built. Four Leaf’s PR programs seek ways to bring your closer to your target audience through a variety of strategies, such as special events, sponsorships, community events, and other activities.		“Suzanne Henry has consistently proven her dedication to the Business Software Alliance. She's creative and strategic in her message development, is proactive and straight-shooting in her outreach to editors and reporters, and generates great results with a range of media, including many top-tier publications. Working with her is a pleasure.” Laurie Head Atkinson Former Director of Marketing/ Communications Business Software Alliance

Four Leaf’s strategic counsel can help your company overcome visibility hurdles, master communications challenges, and break through to new ideas. Our facilitated brainstorming, public relations plans, and media relations plans can take your organization from market anonymity to market power. Facilitated brainstorming sessions. Four Leaf’s creative meetings renew your team’s enthusiasm and prompt innovative thinking. Public Relations and Media Relations Plans. A well-crafted plan is the fastest way from point A to point B. Public Relations Plans include numerous activities—including media relations. Media Relations Plans include press-oriented activities only. Hourly strategic counsel. Sometimes having a seasoned pro help you think through visibility, image and reputation challenges is all you need. Four Leaf senior counselors are available, on an hourly basis, to provide insight and ideas to your thorniest PR challenges.		“You've been by far the most responsive and effective PR group we've used.” Greg DuPertuis President & CEO The Adrenaline Group, Inc.

It’s not enough to promote yourself to media outlets. Public relations efforts succeed when media outlets come to you for article ideas and interviews. At Four Leaf, our job isn’t done until you are being requested. Four Leaf’s history of creating meaningful dialogue with media outlets has resulted in numerous tier-one placements, including: The Wall Street Journal, The New York Times Sunday business section and the New York Times magazine, the New York Post, the Washington Post, the Los Angeles Times, the Miami Herald, the Seattle Post-Intelligencer, the Seattle Times, USA Today, Investor’s Business Daily, Bloomberg News and the Associated Press, among others. INC, Entrepreneur, CIO, Fortune, Men’s Health, Family Circle, Computer World, Wireless Today, Information Week, Northern Virginia Parent and Red Herring magazines, among others. NBC News, Dateline NBC, Fox, NPR, CNN, along with numerous regional network affiliates as well as the Seoul Broadcasting System and AP Radio, among others. Be ensuring coverage in your “wish list” of media placements we help increase your visibility and build your credibility in a way that no amount of advertising ever could. Our media relations services include: Recommending strategies for attracting media attention Identifying the best placement opportunities Developing media “hooks” Digging deep for media opportunities Developing the appropriate background materials Writing and issuing press releases and media alerts Writing tip sheets Designing and maintaining media lists Relentlessly pitching (real story) ideas to the media Monitoring and analyzing media relations efforts, including a proprietary measuring of media coverage Changing messages based on coverage results		“Suzanne Jackson Henry of Four Leaf PR really delighted us by delivering more than 100 strategic media hits for us in just 6 months. I would advise any CEO wanting positive public exposure to engage Suzanne for PR. Four Leaf PR has proven to be one of our best investments, significantly outperforming advertising in shaping public perception and generating interest for our company.” Tony Crescenzo CEO, illumitek

With Four Leaf’s expert guidance, your organization can develop a brand so strong that your customers will “know” you before they meet you. Our proven techniques align customer beliefs about your company with your own vision, mission and goals. What is a brand? A combination of things: Your name, your logo, your product or service, your customer’s experience, and your reputation. Ideally, your brand creates a shortcut for customer’s to understand you and the experience they will receive from you. It’s that first impression that will call your audience to action (or inaction). Carefully considered branding can make the difference between being looked over and being overlooked. Four Leaf’s branding programs: Align your company’s vision, missions and goals with your customers’ beliefs and expectations Correct mistaken impressions on the part of the market and the media Manage potential customers’ expectations Call your prospects to action via strong visual identity and appealing reputation Branding hastens a customer’s decision. What do you want your audience to feel, believe, know about you? How can you create that impression instantly? At Four Leaf, we recognize that attracting attention in today’s diverse and highly mobile society requires a proactive, innovative approach to branding.